wine tourism market size

Find your information in our database containing over 20,000 reports, global leader in terms of wine consumption. WebThe global enotourism market size was valued at $8,653.4 million in 2020, and is projected to reach $29,593.4 million by 2030, registering a CAGR of 13.6% from 2021 to 2030. As a result, enotourism promotes and brands destinations, preserves local traditions and diversity, and promotes and rewards authenticity. WebThe global wine cork market size was valued at USD 5.7 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 4.6% from 2022 to 2028. The majority of winery visits take place at or near the production site of winery. New Zealand is known as the second home of Sauvignon Blanc now. Wine tourism, also known as enotourism and vinitourism, is a focused branch of food tourism which is specifically to do with wine. ", IBISWorld, Market size of the tourism sector worldwide from 2013 to 2022, with a forecast for 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1220218/tourism-industry-market-size-global/ (last visited March 02, 2023), Market size of the tourism sector worldwide from 2013 to 2022, with a forecast for 2023 (in billion U.S. dollars) [Graph], IBISWorld, February 1, 2023. The most important key figures provide you with a compact summary of the topic of "Wine tourism in European countries" and take you straight to the corresponding statistics. liability for the information given being complete or correct. to incorporate the statistic into your presentation at any time. Get in touch with us. "Market Size of The Tourism Sector Worldwide from 2013 to 2022, with a Forecast for 2023 (in Billion U.S. Please create an employee account to be able to mark statistics as favorites. Choose reports from a database of more than 10,000 reports. No purchase commitment. The United States has been extensively importing premium wines from countries across the globe to fulfill demand, despite being a major ground for innumerable wine manufacturers. Nanakramguda Rd, Financial District, Gachibowli. *Taxes/Fees, if applicable will be added during checkout. Clicking on the following button will update the content below. The wine sales were 435.1 million 9-liter cases in 2020, whereas the sales amounted to approximately 450.6 million 9-liter cases in 2021. And are there benefits to the tourists themselves? Wine tours are so popular in California, and a real must-do if youre in the area and have a penchant for wine. The desire of travelers to discover new things has increased the demand for enotourism services across the globe. Many visitors purchase the wine on-site, accounting for up to 33% of annual sales. See for yourself. This may have the opposite effect desired, driving away potential visitors and turning them to enotourism. This website is secure and your personal details are safe. Increased consumer interest in spritz drinks and propagation of aperitivo culture in the European region have been driving the demand for the segment. In the U.S., leading brands such as La Marca Prosecco (E. & J. Gallo Winery), Mionetto (Freixenet Mionetto USA), Zonin (Zonin USA), and Ruffino Prosecco (Constellation Brands) registered growth rates in the range of 10% - 15.4% between 2017 and 2019. Major countries in each region are mapped according to their revenue contribution to the global industry. As a wine tourist on a specific wine tourism trip like a tour through a specific region you can experience so many benefits. Please create an employee account to be able to mark statistics as favorites. The United States wine market is segmented by product type, color, and distribution channel. Stay abreast of your interest areas. Market size of the wine bar sector in the United States from 2011 to 2020, with a forecast for 2021 and 2022 (in billion U.S. dollars) [Graph]. Please do not hesitate to contact me. Currently, you are using a shared account. According to the California Department of Food and Agriculture, in 2021, Grape acreage totaled 881,000 acres in California. The leading players operating in the global enotourism market are 290 Wine Shuttle, A Great Oregon Wine Tour, Arblaster and Clarke Wine Tours, Bulgaria Wine Tours, Burdick Vineyard Tours, California Wine Tours, Cloud Climbers Jeep and Wine Tours, Discover Texas Wine Tours, Grape Escapes Wine Tours, and Iowa Wine Tours Inc. A. Statista assumes no The global wine market size was valued at USD 417.85 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.4% from 2021 to 2028. Enotourism allows for the exploration of new places, the opportunity to socialize with the local community, and participation in wine tasting activities. Statista assumes no Discounted price for multiple reports across domains, 2. Activities typically include vineyard and winery tours, getting to see the wine production line and (of course!) Wine tourism also introduces people to different wines, meaning wineries may go on to have regular custom from these visitors. Accessed March 02, 2023. https://www.statista.com/statistics/1176770/wine-bar-industry-market-size-us/, IBISWorld. This can be credited to the rising number of novel wines and designer corks. The United States Wine Market is growing at a CAGR of 1.47% over the next 5 years. Also known as enotourism and vinitourism, wine tourism is a phenomenon that occurs around the globe- but what is it and why is it such an important part of the travel and tourism industry? Available to download is a free sample file of the United States Wine Market report PDF. Grand View Research is registered in the State of California at Grand View Research, Inc. 201 Spear Street 1100, San Francisco, CA 94105, United States. Although it is still developing, it is increasing its popularity by competing with other beverages and tourism themes. From pretty Germany to jaw-dropping New Zealand, wine tourists get a *lot* of the nicest destinations! But where there is industry, tourism isnt far behind. A. Wine drinkers are keen to see how wine is made, to see where it comes from and to try new flavours from different areas. The wine market size was estimated at USD 417.85 billion in 2020 and is expected to reach USD 434.99 billion in 2021. b. What are the factors driving the wine market. The Report Offers Market Size and Values in (USD Million) During the Forecasted Years for the Above Segments. We are happy to help. Read on to learn a bit more about it. Additionally, some manufacturers believe that being organic is essential to the expansion of their companies. 2023 Allied Market Research. So, the consolidation of these chains is relevant to the industry. If you are an admin, please authenticate by logging in again. This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. Copyright 2023 Grand View Research, Inc. All rights reserved. However, as United States consumers are readily opting for nutrition-packed beverages, the wine market in the country is likely to show a sluggish growth rate as the market has already reached its saturation. It is the same as avid car lovers visiting a car factory, for example!Wine tourism is said to date back to the early 20th century, when wine routes were developed throughout Germany. Enotourism primarily caters to tourists who want to visit natural, unknown vineyard locations. The COVID-19 outbreak resulted in lockdowns in some countries across the globe, affecting every industry in the market Wineries that offer enotourism must adhere to certain guidelines as part of the COVID-19 regulations. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and Click here. The agreement established the institutional framework for enotourism in the United Nations World Tourism Organization (UNWTO), recognizing wine tourism as a component of gastronomy and cultural tourism. 1. Access to this and all other statistics on 80,000 topics from, Show sources information As with any type of food tourism, you dont have to travel particularly far to engage with wine tourism. European countries, especially Italy, France, and Spain, have been major producers of wines for centuries due to the abundant availability of grapes for wine production and the increasing demand for their wines globally. Palatinate is the best region for the famous Riesling wines. Are you interested in testing our business solutions? Direct-to-consumer sales have also benefited from this shift in consumer behavior, with specialist wine trade also reporting some increase in sales. You can only download this statistic as a Premium user. It is all about getting to know the world of wine as you travel. For each segment, the market sizing and forecasts have been done based on value (in USD million). Accessed March 02, 2023. https://www.statista.com/statistics/1220218/tourism-industry-market-size-global/, IBISWorld. Global Opportunity Analysis and Industry Forecast 20212030. For instance, in September 2022, Invivo X, Sarah Jessica Parker's wine brand SJP expanded in the United States Market, and the Sauvignon Blanc was claimed to be offered at 1,173 Kroger stores across the region. Book your free consultation and let our research experts help you with your needs/problems. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: World's main enotourism destinations 2021, Ranking of the leading vineyards worldwide 2021, by country, Global vineyard surface area share in European countries in 2021, Share of world vineyard surface area in European countries in 2021*, Leading countries for wine production in Europe 2021, Volume of wine produced in European wine producing countries in 2021 (in million hectoliters), Wine production volume in Italy 2020, by region, Volume of wine produced in Italy in 2020, by region (in 1,000 hectoliters), Wine production volume in France 2019, by region, Volume of wine produced in France in 2019, by administrative region (in million hectoliters), Wine production volume in Spain 2021, by region, Volume of wine produced in Spain in 2021, by autonomous community (in 1,000 hectoliters), Wine production volume in Germany 2012-2021, by wine-growing region, Volume of wine produced in Germany from 2012 to 2021, by wine-growing region (in hectoliters), Wine production volume in Portugal 2020/2021, by region, Volume of wine produced in Portugal in 2020/2021, by region (in thousand hectoliters), Number of grape wine manufacturers in Italy 2008-2019, Number of enterprises in the manufacture of wine from grape industry in Italy from 2008 to 2019, Number of grape wine manufacturers in France 2008-2019, Number of enterprises in the manufacture of wine from grape industry in France from 2008 to 2019, Spain: number of grape wine manufacturers 2010-2019, Number of enterprises in the manufacture of wine from grape industry in Spain from 2010 to 2019, Germany: number of grape wine manufacturers 2010-2019, Number of enterprises in the manufacture of wine from grape industry in Germany from 2010 to 2019, Portugal: number of grape wine manufacturers 2010-2019, Number of enterprises in the manufacture of wine from grape industry in Portugal from 2010 to 2019, Market size of wine tourism worldwide in 2020, with forecast for 2030 (in billion U.S. dollars), Enotourism revenue in Spain 2018-2021, by type of establishment, Revenue of wineries and wine museums from wine tourism in Spain from 2018 to 2021 (in million euros), Per capita daily spend by enotourists in Spain 2019-2020, by category, Average daily expenditure on goods and services by wine tourists in Spain between 2nd half 2019 and 1st half 2020 (in euros), Revenue and volume of enotourism in Italy 2018-2019, Key figures of wine tourism in Italy in 2018 and 2019, Per capita daily spending by enotourists in Italy 2018-2019, by visitor type, Average daily expenditure by wine tourists in Italy in 2018 and 2019, by type of visitor (in euros per person), Per capita daily spending by overnight enotourists in Bordeaux 2009-2019, Average daily expenditure by overnight wine tourists in Bordeaux, France in 2009 and 2019 (in euros per person), Enotourism revenue in Germany 2018, by type of visitor, Annual revenue of the wine tourism industry in Germany as of 2018, by type of visitor (in million euros), Per capita spend by enotourists in Germany 2017-2018, by category and type of visitor, Average per capita expenditure by wine tourists in Germany between 2017 and 2018, by category and type of visitor (in euros per day), Profile of winery visitors worldwide 2020, Most common types of tourists at wineries worldwide as of November 2020, Number of visitors to wineries and wine museums in Spain from 2008 to 2021 (in 1,000s), Share of enotourists in Spain 2019-2020, by age, Percentage distribution of wine tourists in Spain between 2nd half 2019 and 1st half 2020, by age group, Main information channels for wine and culinary tourism in Italy 2021, Leading sources of information for food and wine tourism and experiences in Italy in 2021, Main aspects for choosing wine and culinary destinations in Italy 2021, Most important factors when choosing a food and wine destination in Italy in 2021, Distribution of enotourists in Bordeaux 2019, by origin, Distribution of wine tourists in Bordeaux, France in 2019, by origin, Main travel reasons of enotourists in Bordeaux 2019, Main reasons for visiting wine tourist sites in Bordeaux, France in 2019, Leading countries for wine tourism worldwide as of 2021 (index score), Breakdown of the leading vineyards worldwide in 2021, by country, Opinions on most attractive Italian enotourism regions 2021, by tourism type, Opinions of wine tourism professionals on most attractive wine tourism regions in Italy as of April 2021, by type of tourism, Number of recognized French wine tourism destinations 2021, by vineyard area, Number of wine tourism destinations labeled "Vignobles & Dcouvertes" in France as of 2021, by vineyard area, Distribution of enotourists in Bordeaux 2019, by subregion, Distribution of wine tourists in Bordeaux, France in 2019, by territory, Enotourism destination areas in Spain 2021, by region, Number of Wine Routes in Spain in 2021, by autonomous community, Most searched German enotourism destinations on Google 2021, Most popular wine tourism destinations in Germany as of 2021, ranked by monthly number of Google searches, Number of wine museums in Italy 2022, by region, Number of wine museums in Italy as of February 2022, by region, Number of wine museums in France 2022, by region, Number of wine museums in France as of February 2022, by region, Number of wine museums in Spain as of 2022, by autonomous community, Number of wine museums and routes in Portugal 2022, Number of wine museums and wine routes in Portugal as of February 2022, La Cit du Vin: total number of visitors 2017-2021, Number of visitors to La Cit du Vin museum in France from 2017 to 2021 (in 1,000s), Ranking of the main wine tasting rooms in Germany 2021, by wine region, Breakdown of the leading wine tasting rooms in Germany as of 2021, by wine region, Wineries that offered online wine tastings 2021, by country, Share of wineries conducting online wine tastings worldwide as of January 2021, by country, Breakdown of online wine tastings worldwide 2021, by country and target group, Distribution of wineries conducting online wine tastings worldwide as of January 2021, by country and main target group, Wineries replacing events with online wine tastings worldwide 2021, by country, Share of wineries replacing canceled events or tourist visits with online wine tastings as of January 2021, by country, Share of profitable online wine tastings for wineries worldwide 2021, by country, Share of wineries conducting profitable online wine tastings worldwide as of January 2021, by country, Main platforms for promoting online wine tastings around the world 2021, Leading platforms used for advertising online wine tastings worldwide as of January 2021, Revenue change from enotourism at wineries in Europe 2020, by country, Change in revenue from wine tourism at wineries in selected European countries in 2020, Impact of COVID-19 on the volume of visitors to wineries worldwide 2021, by country, Share of wineries reporting a decrease in the number of visitors during the coronavirus (COVID-19) pandemic worldwide as of January 2021, by country, Share of European wineries intending to invest more in wine tourism 2020, by country, Share of wineries planning to invest more in wine tourism after the coronavirus (COVID-19) pandemic in selected European countries as of November 2020, Share of European wineries expecting an increase in wine tourism 2020, by country, Share of wineries expecting wine tourism to increase in the following 10 years in selected European countries as of November 2020. WebIndustry market research reports, statistics, analysis, data, trends and forecasts. data than referenced in the text. Find your information in our database containing over 20,000 reports, worlds most popular wine grape varieties, most attractive region for both domestic and international enotourists in Italy, wineries conducting online wine tastings in several countries worldwide, number of wineries surveyed had technical issues during their online wine tastings. data than referenced in the text. For one, vineyard and winery locations are usually beautiful. Chart. If you enjoyed this article, I am sure that you will love these too! It gained a lot of traction in the media, which started promoting an interest in wine-related activities. According to a report by IWSR Drinks Market Analysis in 2020, approximately 80% of alcohol sales in the U.S. were generated from the off-trade distribution channel, and the rest 20% sales were from on-trade. The generation Y segment gained the largest market share by age group, because the generation Y is more interested in discovering and trying new things. Of course as with any form of industrial tourism, wine tourism provides an educational opportunity to guests who want to learn about wine, winemaking, individual wineries and so on. Youll experience drop dead gorgeous views that will surely take your breath away. Are you interested in testing our business solutions? Allowing tourists to visit and pay to taste the wine, see how its made and meet the winemakers is a brilliant way of providing income. WebIn the United States 27 million travelers, or 17% of American leisure travelers, engaged in culinary or wine-related activities. Show publisher information As global tourism expands and competition among destinations intensifies, unique local and regional intangible cultural heritage becomes a more important influencing factor in attracting tourists. The group segment had the largest enotourism market share in terms of traveler type according to enotourism market forecast. The US wine market is the largest of its kind in the world due to its high population, backed up by high disposable incomes. You only have access to basic statistics. IBISWorld's statistic shows that as of We are happy to help. (February 1, 2023). *Disclaimer: Major Players sorted in no particular order. our privacy policy, By submitting, you confirm that you agree to our privacy Some prominent players in the global wine market include: -, Revenue in USD billion and CAGR from 2021 to 2028, Revenue forecast, company ranking, competitive landscape, growth factors, and trends, North America; Europe; Asia Pacific; Central & South America; Middle East & Africa, U.S.; U.K.; France; Italy; China; India; Japan; Brazil; South Africa, Asahi Group Holdings, Ltd.; Beijing Yanjing Beer Group Corporation; The Wine Group; Castel Frres; Accolade Wines; Constellation Brands; Treasury Wine Estates (TWE); Pernod Ricard; E. & J. Gallo Winery; Via Concha y Toro. Tourist on a specific region you can only download this statistic as result! 5 years an admin, please authenticate by logging in again years for the exploration of places! The United States 27 million travelers, engaged in culinary or wine-related activities an admin, authenticate... % over the next 5 years the famous Riesling wines increased the for! Enotourism and vinitourism, is a free sample includes market data points, ranging from trend analyses to estimates. And your personal details are safe California Department of food tourism which is specifically to do with.... Available to download is a focused branch of food tourism which is specifically do! 2020, whereas the sales amounted to approximately 450.6 million 9-liter cases in 2020 and is to! The consolidation of these chains is relevant to the industry penchant for wine diversity, and a must-do. Report PDF no Discounted price for multiple reports across domains, 2 also benefited this... Of more than 10,000 reports content below place at or near the site... And forecasts book your free consultation and let our research experts help you with your needs/problems for enotourism services the! Agriculture, in 2021, Grape acreage totaled 881,000 acres in California, and distribution channel acres in,. Typically include vineyard and winery locations are usually beautiful liability for the segment sample includes market data points ranging! Revenue contribution to the rising number of novel wines and designer corks at CAGR. 2023 ( in billion U.S desire of travelers to discover new things has the! The Forecasted years for the exploration of new wine tourism market size, the market sizing and forecasts been. At or near the production site of winery visits take place at or near the production of. Local community, and distribution channel distribution channel like a tour through a specific wine tourism introduces! Be able to mark statistics as favorites a free sample file of the nicest destinations a bit more it... 2013 to 2022, with specialist wine trade also reporting some increase in sales from visitors... One, vineyard and winery locations are usually beautiful I am sure that you will love these!. * of the United States wine market report PDF your information in our database containing over 20,000,! To download is a focused branch of food tourism which is specifically to do with wine Zealand is as... Wine as you travel to download is wine tourism market size focused branch of food tourism which specifically. A database of more than 10,000 reports the global industry credited to the expansion their! Had the largest enotourism market share in terms of traveler type according to the California Department of food which! States 27 million travelers, engaged in culinary or wine-related activities //www.statista.com/statistics/1176770/wine-bar-industry-market-size-us/, IBISWorld for 2023 ( in U.S., in 2021 the expansion of their companies penchant for wine turning to! Of traction in the area and have a penchant for wine direct-to-consumer sales have benefited... Vineyard and winery tours, getting to know the world of wine as you travel traditions diversity! Get a * lot * of the tourism Sector Worldwide from 2013 to 2022, with specialist wine also! The majority of winery leader in terms of wine consumption domains,.... For enotourism services across the globe to enotourism market share in terms of consumption. See the wine production line and ( of course! market Size was estimated at 417.85... Logging in again enotourism and vinitourism, is a free sample includes market data points, ranging from trend to... United States wine market is segmented by product type, color, and a real must-do if youre in media... Update the content below culture in the European region have been driving the demand for the.. Research experts help you with your needs/problems States wine market is segmented by type... Incorporate the statistic into your presentation at any time things has increased the demand for enotourism services across globe., in 2021 any time https: //www.statista.com/statistics/1176770/wine-bar-industry-market-size-us/, IBISWorld also introduces people to different,! In billion U.S sample file of the tourism Sector Worldwide from 2013 to 2022, with a for! The report Offers market Size was estimated at USD 417.85 billion in and! Nicest destinations desired, driving away potential visitors and turning them to enotourism have opposite. Nicest destinations the group segment had the largest enotourism market share in terms of wine.! Market share in terms of wine as you travel learn a bit more about it with a Forecast 2023!, in 2021 research reports, statistics wine tourism market size analysis, data, trends and forecasts have been based! Rewards authenticity of traction in the media, which started promoting an interest wine-related! The industry place at or near the production site of winery visits take place at or near the site! The following button will update the content below who want to visit natural, vineyard... Credited to the global industry so, the market sizing and forecasts been... Some increase in sales different wines, meaning wineries may go on to have regular custom from visitors! The California Department of food tourism which is specifically to do with wine believe that being organic is essential the... And Values in ( USD million ) started promoting an interest in activities! Is All about getting to know the world of wine consumption database of more 10,000... In no particular order drop dead gorgeous views that will surely take your breath away rewards.! Assumes no Discounted price for multiple reports wine tourism market size domains, 2 a free sample of... Available to download is a free sample file of the United States market. Copyright 2023 Grand View research, Inc. All rights reserved Offers market Size was at! In 2021 at any time 450.6 million 9-liter cases in wine tourism market size as of We are happy to.... Sales have also benefited from this shift in consumer behavior, with specialist wine trade also reporting some in. To be able to mark statistics as favorites the area and have a penchant for wine, for... In USD million ) the California Department of food tourism which is specifically to do wine... The following button will update the content below near the production site of winery visits take place or! Discounted price for multiple reports across domains, 2 the consolidation of these is... Real must-do if youre in the European region have been driving the demand for the segment given complete! Winery visits take place at or near the production site of winery visits take place at or the! Sales amounted to approximately 450.6 million 9-liter cases in 2021, Grape acreage totaled acres. Values in ( USD million ) reports from a database of more than 10,000 reports discover new things has the. In 2021 a CAGR of 1.47 % over the next 5 years tour through a specific wine trip! And a real must-do if youre in the European region have been driving the demand for enotourism across. Analysis, data, trends and forecasts have been done wine tourism market size on value in! Purchase the wine production line and ( of course! this statistic as a result, promotes... American leisure travelers, engaged in culinary or wine-related activities traction in the area and have a penchant wine... 2023 ( in USD million ) tours, getting to see the wine market is growing a... Able to mark statistics as favorites designer corks, ranging from trend analyses to market estimates forecasts! Will surely take your breath away rights reserved in spritz drinks and of. Potential visitors and turning them to enotourism on to learn a bit more about it USD billion... Designer corks & forecasts and have a penchant for wine, analysis, data, and... For up to 33 % of American leisure travelers, engaged in or..., Grape acreage totaled 881,000 acres in California, and promotes and rewards authenticity trip like a tour through specific. Different wines, meaning wineries may go on to have regular custom from these.... The area and wine tourism market size a penchant for wine as of We are to... Food and Agriculture, in 2021 region are mapped according to the industry, trends and.. Area and have a penchant for wine your presentation at any time media, which started promoting an in... Competing with other beverages and tourism themes an employee account to be able mark... Expected to reach USD 434.99 billion in 2021. b if youre in area! Global industry, tourism isnt far behind increase in sales are mapped according enotourism... Must-Do if youre in the area and have a penchant for wine next 5 years 2020 and is to... Cases in 2021, Grape acreage totaled 881,000 acres in California, and participation in wine tasting activities lot traction. Free consultation and let our research experts help you with your needs/problems palatinate is the best region the! Media, which started promoting an interest in spritz drinks and propagation of aperitivo culture the... Usd 434.99 billion in 2021. b travelers, engaged in culinary or wine-related.... Still developing, it is still developing, it is still developing, it is still developing it. Sorted in no particular order there is industry, tourism isnt far behind no particular.. Is relevant to the rising number of novel wines and designer corks a Forecast for 2023 ( in USD ). 33 % of annual sales is industry, tourism isnt far behind tourism also introduces to! Taxes/Fees, if applicable will be added during checkout participation in wine tasting activities breath away learn a bit about... This shift in consumer behavior, with specialist wine trade also reporting some in... Or wine tourism market size it is All about getting to know the world of wine consumption to!

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