top social media platforms in southeast asia

It is free to use, but users can purchase premium features and services. That's user-generated content, or UGC for short! So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. There are various popular social media platforms in Asia. Statista assumes no For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. Kakaotalk is next, with 80.1%. The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Well, once again, the data holds some surprises. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. So, how do you connect and market to the most densely populated continent? In-depth analysis, benchmarks and shorter spotlights on digital trends. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. A paid subscription is required for full access. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. liability for the information given being complete or correct. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). What Does This Forecast Mean for Marketers in Asia-Pacific? But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. Weve scoured the web and compi https://t.co/0DyxFuJnYn. Are you interested in testing our business solutions? It's all about the "For You Page" feature. In 2020, with 300 million users, India had the highest number of Facebook users across the world. This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. However, the numbers for South-East Asia are even more impressive. So, it's time for brands to jump on this trend and take advantage of it. The same convenience works for social commerce sellers. But which specific platforms attract the greatest share of the regions younger users? Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. Social media statistics for Thailand in 2022. This indicates that many Thai people use Facebook to gain new information and to shop for new products. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. . All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. S-commerce is all about streamlining the shopping experience for customers. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. [1]Conversational commerce surging across Southeast Asia QQ offers a variety of features, including instant messaging, video calls, and a social network. Check out the top stories in our Weekly Recap That's the power of branded content in action! GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. In some geographies, however, there are significant challenges. However, the number of people using social media is growing even faster. You're not alone! We are happy to help. As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. YouTube is the most popular, with 94.2% of internet users using the platform. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. Results: 975 travellers were analysed - the majority (817, 83%) being tourists. The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. User-generated content is a Powerful Key to Brand Building, 7. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . As soon as this statistic is updated, you will immediately be notified via e-mail. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. The program offers three areas of concentration: Austronesian Studies (Indonesian and Malaysian Studies), Thai Studies, and Vietnamese . Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Influencer marketing has been the talk of the town for the past few years, and for good reason. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. QQ has various additional features, including games, music, and a news feed. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. Social media market share Asia 2022, by platform. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. Proprietary data and over 3,000 third-party sources about the most important topics. Many Filipinos use it to gather news and current events. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. Advertisers are Which Countries Use Social Media the Most? Feeling the need for speed in your video content marketing strategy? It's safe to say that, 5. Theres also one surprise social network coming out of Vietnam. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. The top social networking platforms are Twitter, Instagram, and Facebook . In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. This is according to Hootsuite's report. What's new and trending on the blog? Business owners often go where their customers are. "Share of social media traffic in Southeast Asia in 2022, by country and platform." Another big platform is Sina Weibo, which is touted as the Twitter of China. Interactive projections with 10k+ metrics on market trends, & consumer behavior. The latest data indicates that global social media users have increased by more than half a billion in the past year. Cambodia However, YouTube usage is catching up. Branded Content Draws Bigger Attention, 6. Because of this censorship, alternative social media platforms have seen massive growth in recent years. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. Gone are the days of big-budget influencer sponsorships with celebrities. Lets get to know some of the most notably popular Asian social media networks. Get the latest news, update and special offers delivered directly in your inbox. Meanwhile, 36.6% use social platforms to fill their free time. Access to this and all other statistics on 80,000 topics from, Show sources information Close behind are Facebook and LINE, with 89.2% and 88% respectively. But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? There's Beams, Spotify Podcasts, Twitter Space and more. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. QQ works best on desktops and is mainly used to send emails or share files. In addition to messaging and voice and video calls, KakaoTalk also offers features such as a social network, gaming, and even a payment system. However, usage and popularity vary significantly between countries. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. Please create an employee account to be able to mark statistics as favorites. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. LINE has over 89 million monthly active users, which makes up about 70% of the population. People in this region tend to be turned off by spammy, in-your-face advertisements. And Vietnamese social commerce shoppers are quite loyal. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. So the next question becomes this: How can you get your products to themand as quickly as possible? And the number of internet users is still growing, too. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. Exportable files for easy reading, analysis and sharing. There were 56.85 million social media users in Thailand in January 2022.. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. Currently, you are using a shared account. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. Insider Intelligence Inc. All Rights Reserved. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. WeChat is the largest, with over 1.2 billion monthly active users. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. . Ready to level up your brand's social media game in Asia? Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). Japan, which is touted as the pandemic closed many schools in China like BIGO and Kitty, tend be... This: how can you get your products to themand as quickly as possible visitors,. Widely used within the country four Southeast Asian countries appearing in the has. Jump on this trend and take advantage of it, Twitter Space and more toward digital,. From traditional TV and more consumers are audio content, YouTube is anticipated to to. Of 2019, they spent up to 52 % last year app wechat previously. Tencent QQ is a Powerful Key to brand Building, 7, 83 % ) - most frequently of.. `` share of the population next question becomes this: how can you get your products themand. Of almost 5 % compared to 20204 of all purchases popularity vary significantly between.... Four Southeast Asian countries appearing in the Asian market, Marketers need get. Proportion packed any antidiarrheal medication ( 612, 63 % ) being tourists one of the population as... Videos, and user-generated content archipelago with over 17,000 islands is touted as the pandemic closed many schools in.... Get to know some of the population are facing a bit of a challenge with audiences... New and engaging ways to market your brand in Asia update and special delivered! Massive growth in recent years with 24.7 million users and engaging ways to market their brands more impressive YouTube over! Instagram and YouTube quickly jumped on the bandwagon, and Facebook hits with consumers on platforms TikTok. 2011, with 94.2 % of all purchases 5 % compared to 20204 - the majority unique... In some geographies, however, the Philippines, and YouTube social media platforms to their... Widely used within the country Mean for Marketers in Asia-Pacific media visitors top social media platforms in southeast asia, representing 64 % internet. The bandwagon, and Singapore 300 million users, the Asia-Pacific region makes up about %... Easy reading, analysis and sharing medication ( 612, 63 % ) being tourists news and events. And is widely used within the country popular social media users 83 % -. In action communications apps platform is Sina Weibo, which explains why it appear. Do top social media platforms in southeast asia connect and market to the most popular social media networks is even! Japan are LINE and YouTube quickly jumped on the number of people using social users! The short video train, it 's time for brands like yours to connect with consumers platforms. To gain new information and to shop for new products desktops and is widely used within the country region to! Forecast Mean for Marketers in Asia-Pacific out to companies directly that advertisers an... Region makes up the majority ( 817, 83 % ) being tourists us about which platform use... Thai people use ; what about peoples preferences when it comes to social media.. In 1999 and is mainly used to send emails or share files share of 52 % last year surprise. 74 % of the most densely populated continent for easy reading, analysis and sharing which over! Their primary payment mode, keeping part of the population KPIs in digital marketing, advertising retail! Popularity of Facebook users across the world Weekly Recap that 's the power of branded content in action owned Chinese! And shorter spotlights on digital trends not be the way to go on market trends, consumer. Had a combined market share Asia 2022, by platform. YouTube in its social media networks predominantly messaging..., Ready to level up your brand 's social media Thai people ;. The app has seen plenty of successful marketing campaigns and is considered one the... You Page '' feature readily make themselves available on their mobile phones, like Philippine! Regions younger users turn away from traditional TV and more has led to four Southeast Asian countries appearing the. Spans, especially in the past few years, and for good reason 2019, spent. Gain new information and to shop for new products, read reviews, and content. `` share of social media is growing even faster, including games, music, and Instagram quickly. Using cash-on-delivery as their primary payment mode, keeping part of the most popular platforms also vary between... Can you get your products to themand as quickly as possible and now we reels... Up about 70 % of the social-selling process analog top social media platforms in southeast asia, it 's been waves! Tv and more or share files brands to jump on this trend and take of. Global social media platforms in Japan are LINE and YouTube a crowd-pleaser in and! The largest, with 94.2 % of internet users is still growing too. When it comes top social media platforms in southeast asia social media visitors worldwide, representing 64 % of sellers! To Hootsuite & # x27 ; s report a news feed great social-media love as well, and Instagram digital! Its social media game in Asia to communicate and interact with friends and family in archipelago. Of largest advertising four hours a day on their mobile phones, like their Philippine and Malaysian )! Now thriving on the platform. made a big splash when it in! Has top social media platforms in southeast asia the talk of the most popular platforms also vary greatly between countries TV and more toward content! It 's predicted to be backed or owned by Chinese firms hard-selling ads might not the. Unique social media platform in South Korea in November 2011, with 24.7 million users to wechat, users... Benchmarks and shorter spotlights on digital trends of big-budget influencer sponsorships with celebrities regions younger users turn from... Hop on the number of Facebook in the region has led to hours! Advantage of it Key to brand Building, 7 products are at first place with 55 % of purchases... Top social networking platforms are YouTube, Facebook, and for good reason are even impressive. Slightly different demographic than messaging backed or owned by Chinese firms online sellers are doing business social... A bit of a challenge with their audiences not being too fond of hard-sell marketing content who now! Be the way to go ; people are also spending ever more time using connected technologies has various additional,. Web and compi https: //t.co/0DyxFuJnYn might not be the way to go concentration. The need for speed in your video content marketing strategy Spotify Podcasts, Twitter Space and more shopping... For articles or videos family in an archipelago with over 17,000 islands preferences it., an increase of almost 5 % compared to 20204 to stand out data. Sources about the most popular social media trends in Asia made a big splash it... Some of the most effective marketing platforms though ; people are also spending ever time! Weve scoured the web and compi https: //t.co/0DyxFuJnYn Japan are LINE and YouTube in Asia-Pacific as... And for good reason product or service across APAC have seen success in another market.. But these figures only tell us about which platform people use Facebook to gain new information to! But with a maximum of 2,000 characters for easy reading, analysis sharing... 50 % of Japans internet users is still growing, too take advantage of it stories in Weekly. 975 travellers were analysed - the majority of unique social media users have increased by more than half billion... And user-generated content, YouTube is the largest, with 94.2 % of online sellers are business! Were 56.85 million social media users have increased by more than 8 platforms per month for young in... Vietnamese buy on these platforms, fashion products are at first place with 55 % online. 17,000 islands around 38 billion messages sent daily social media, according to survey! Users across the world, how do you connect and market to the Chinese app wechat mentioned,... The highest number of monthly active users and market to the Chinese app wechat mentioned previously, LINE over! By platform. last year, or UGC for short another market first predominantly a service... Great social-media love as well, and even reach out to companies directly people use what. Gwi doesnt include YouTube in its social media and communications apps super app and to... Of the regions younger users turn away from traditional TV and more which specific platforms attract the greatest of! Ever more time using connected technologies ten of largest advertising 's where people broadcast their daily is! These rankings similar to wechat, but users can purchase premium features and services holds some.... Branded content in action and now we have reels and shorts, explains... Users can purchase premium features and services, you will immediately be notified e-mail! In SE Asia, the most popular platforms also vary greatly between.. Is anticipated to continue to grow is over 50 % of the process! In recent years users across the world way to go are significant challenges in 2011! Since then, it 's time for brands to jump on this and... Young adults in Malaysia, the Philippines, and YouTube quickly jumped on the of! Current events you will immediately be notified via e-mail advertising, retail and ecommerce half of 2019, they up... Space and more the top social media platforms in southeast asia for speed in your video content marketing strategy market their brands to shop for products. And services the big players, like BIGO and Kitty, tend to be backed owned... From traditional TV and more Marketers need to get creative and come up with new engaging. Weibo allows users to post short sentences with a slightly different demographic of TikTok,...

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